The Blair Witch Project used the internet to build its mythology and cast enough doubt that the film was only a film that to this day there are still people who see it and believe it’s real. But when the clever, inspired, and involving viral marketing campaign for The Dark Knight got massive amounts of …
Tag: Movies
X-MEN: FIRST CLASS is a prequel
After making one really good and one really great X-Men movie for Twentieth Century Fox, director Bryan Singer jumped ship to Warner Bros. to make a Superman movie. This sent Twentieth Century Fox into revenge mode, setting a release date to beat Singer’s Superman even though they didn’t have a solid script or proper time …
A double dose of superhero funny business
First up, unfathomably hot Watchmen star Malin Akerman finds herself an object of nerd tourism in her own bedroom: She’s as funny as she is sexy. (And so is the roommate.) And that’s saying something. And then Jon Hamm (Mad Men) plays a Lex Luthor in search of a federal bailout: Brilliant! From the first second I …