Hero of the Week and 10-year-old Kids Against Teenage Smoking founder Hannah Whatley-Blaine and her mother, professional speaker and Minding Moments Leadership Development Coach Nancy Whatley-Blaine, join Adrian Paul and Ethan Dettenmaier and me to explore the causes and dangers of nicotine addiction in the second week of our series on substance abuse among young people.

Hannah recites her Cool K.A.T.S. Pledge with Adrian, summarizes the book she wrote to stop kids from smoking before they start, and shares startling facts about tactics that tobacco and e-cigarette companies use to target children; Nancy highlights Hannah’s partnership with D.A.R.E. and discusses the smoking industry’s efforts to suppress her daughter’s message.

Hear it here!